October is breast cancer awareness month, and this year, the Nevada Cancer Coalition and the Comprehensive Cancer Centers of Nevada have partnered with health organizations to promote awareness of the importance of breast cancer screening. The #PaintNevadaPink campaign kicks off October 2 with buildings across the city turning pink, including UMC, Dignity Health, City Hall, T-Mobile Arena and the Cosmopolitan.

“It is estimated that 2,310 new cases of breast cancer will be diagnosed in Nevada in 2020, and 400 lives will be lost to this disease,” says CCCN radiation oncologist Dr. Matthew Schwartz. “Nevada’s mammography rate remains below the national average of 72.4%, currently sitting at 67%. With Paint Nevada Pink, we aim to erase the confusion surrounding breast cancer screening and empower women to make an appointment with their doctor every year.”

The community can also help spread awareness with the help of social media. Turn your profile photos pink and include #PaintNevadaPink. Or donate $25 or more to the NCC and receive a bright pink LED light bulb to pink your porch. Donations will be used to help fund mammograms for uninsured or underinsured women. Paintnevadapink.com. –Genevie Durano

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As deputy editor at Las Vegas Weekly, Genevie Durano covers the Valley’s dining scene. Previously she lived in New York …

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